AGENCY ONCE UPON A TIME
CLIENT NETFLIX
MY ROLE ART DIRECTION & DESIGN

The client briefed us to develop the Netflix on-platform creative for the Netflix Originals movie The SpongeBob Movie: Sponge on the Run. After SpongeBob's beloved pet snail Gary is snail-napped by King Poseidon, he and Patrick embark on an epic adventure to The Lost City of Atlantic City to bring Gary home.

The brief challenged me to design a series of visuals that conveyed a mixture of friendship, adventure at sea, being on the Road and aquatic life.